LooptyHoops News, Tips, and Style Guide — Coastal Living

Our Journey

Posted by Susan Smith on

In the summer of 2010, the seed was planted. I began thinking it might be really fun to build an internet business. I decided on an internet jewelry business that would focus exclusively on hoop earrings, because it seems every woman everywhere wears hoop earrings.   2011 In February, I enlisted a business partner, Ethan, and we began planning for our new business. Ethan was this really bright, naturally entrepreneurial college student of mine from a class I taught on Entrepreneurship, who had just as keen an interest in marketing as I did, as well as a sharp eye for...

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When Luck = Opportunity

Posted by Susan Smith on

A business lesson.....Vince Lombardi said, "When a prepared man meets opportunity others call it luck."Two years ago, I decided to start a business where I couldn't hear the customer say no.....I would only hear the yes's!  Wouldn't you like that?So, it had to be an internet business, right? Since my background is building a retail fine jewelry business with locations in California and Arizona, I decided it would be in jewelry....and business trend pundits say make it a niche, so I chose exclusively hoop earrings.The site features 1500 different styles of hoop earrings.....I call it LooptyHoops.  Even after two years, it's still...

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LooptyHoops Featured in Coastal Living Magazine!

Posted by Susan Smith on

Wow, it's been like Christmas in October for us here at LooptyHoops! Here's why..... We were chosen by Coastal Living Magazine to be featured in their November 2013 issue, which actually was distributed in mid-October.  A magazine representative found our site and reached out to me. It is such an honor to be featured in this prestigious publication. I remember when our copy of the magazine came in the mail...it was a thrill to turn the page and see our hoops!   The hoops Coastal Living chose to feature are our Simple Silver Tube Hoops which come in three sizes...

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