LooptyHoops News, Tips, and Style Guide — CoastalLiving

Our Journey

Posted by Susan Smith on

In the summer of 2010, the seed was planted. I began thinking it might be really fun to build an internet business. I decided on an internet jewelry business that would focus exclusively on hoop earrings, because it seems every woman everywhere wears hoop earrings.   2011 In February, I enlisted a business partner, Ethan, and we began planning for our new business. Ethan was this really bright, naturally entrepreneurial college student of mine from a class I taught on Entrepreneurship, who had just as keen an interest in marketing as I did, as well as a sharp eye for...

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How would you like to own a business where you don't hear the customer say no?

Posted by Susan Smith on

Shopify asked me to tell them the story of LooptyHoops so they could post it on the ECommerce University site.... I thought you might want to read it... so here it is...In 2011, I thought I would like to start a business where you don’t have to hear the customer say no, where you only hear the customer say yes. Previously, I had founded brick and mortar fine jewelry stores and then I became an executive coach with Vistage. Hearing a customer say no was always difficult. If I were going to start a business where I didn't hear the customer...

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