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The Next World: How Millennials Will Shape Retail By Vasco Brinca

Posted by Arianna Banks on

The following is an article by By Vasco Brinca originally posted on http://www.mytotalretail.com/article/next-world-millennials-will-shape-retail/   Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This impact is only positioned for growth. In a recent global study of more than 7,000 millennials and Gen Xers, Daymon Worldwide has identified the top five traits of millennial shoppers that retailers and...

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