About Us

In the summer of 2010, I began thinking it might be really fun to build an internet business. Naturally, since I had worked part and full time in jewelry for 30 years, I decided on an internet jewelry business that would focus exclusively on hoop earrings, because it seems every woman everywhere wears hoop earrings.

I asked Ethan, this really bright, naturally entrepreneurial college student of mine from a class I taught on Entrepreneurship, if he wanted to partner with me on it. He seemed to have just as keen an interest in marketing as I did, but he knew more about marketing on the internet and setting up a website. He said yes and we started the planning for the business in February 2011.

LooptyHoops was launched in June 2011 and has been growing ever since. We have been expanding our inventory to include other jewelry items such as pendants and charms.  We want to know your thoughts and ideas on how we can continue to improve and fulfill our mission...adorning people everywhere with beautiful fine jewelry. Thank you.

Warmly,
Susan Smith